NEVER FORGOTTEN COAST
On October 10th, Hurricane Michael hit the Florida Panhandle leaving a level of devastation and destruction never before seen by the state. Michael was the strongest hurricane to ever make landfall in the Florida panhandle and was the third strongest storm in U.S. history. The storm had its most dramatic impact on the small coastal town of Mexico Beach, in Bay County, Florida. The storm leveled everything in its path, the homes and businesses that made up this vibrant community are gone, leaving many with nothing to return to.
The Workmans, a husband and wife creative team in Tallahassee, Florida, were personally affected by the storm. Chelsea Workman’s father is a small-business owner in Mexico Beach whose personal business was severely impacted. The Workmans saw his struggle and the struggle of many other community members trying to recover and knew they had to help. The Workmans partnered with Tallahassee designer, Jesse Taylor, to start the Never Forgotten Coast campaign. The team designed a logo for their project and is actively printing and selling merch both online and through local pop-up shops to raise funds for the recovery efforts. They also partnered with award-winning Nashville photographer, Jeremy Cowart, and Tallahassee drone pilot, Jonathan Smith, to capture the stories of Mexico Beach and put faces to the city that has been a home and a destination for people all over the world.
The funds raised by the Never Forgotten Coast campaign will be used by local non-profits in Mexico Beach to provide micro-grants for small businesses and individuals to help cover what insurance will not. Our goal is to help the local economy get back up and running so that locals can get back to work and return to their normal lives. If we can provide opportunities to shop, eat and do business, then we can speed up the rebuilding process and help the community recover. Even something seemingly small, like a micro-grant, can have a significant impact on the region’s economic recovery. Mexico Beach is filled with character and they have the grit and determination to rebuild better than before.